The Inclusion for Consumers whitepaper is due for release June 2020.
Our global research aims to understand the full breadth of individual experience and how this may be impacted by aspects of identity. Understanding the experiences of all people will enable us to drive change in real and meaningful ways for everyone.
By being more inclusive, businesses benefit by increasing their market share, which will have an immediate positive impact, translating directly to an increase in their bottom line. Consumers benefit by having better experiences, as well as products and services that better meet their specific needs.
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